The Republican Governors Association has a new video out that is slick, and that’s big progress for them. It’s a huge tactical improvement but when you look a little closer it’s the same strategic failure that is hobbling Conservatives in general.
The tactic is energizing the base. The method is a slick video called Remember November and this video is pretty slick. That’s a huge step forward for Republicans, whose general creative and technological failures have been legion. So this is progress; tactical progress.
I was impressed the first time I saw the video. Then I watched it again, asking a simple question: what is the vision this video supports? What strategy is there, i.e. what are the people who made this video for? I don’t know.
The video is all about what they are against and there is value in being against bad things, but being against things is an inherently weak vision. The mobilization it inspires is based on anger or fear, not the desire to make things better. This makes it fundamentally weaker than the positive visions it opposes. Compare the vision of “Good affordable healthcare for everybody!” to the tactic of “The Healthcare bill sucks, we’re going to repeal it.” A good vision (even with very bad execution) will beat a negative tactic every time.
The video also ignites a pet peeve of mine, the Obama is a socialist mantra. This bugs me on a couple levels:
- Obama is not a socialist, he’s a radical egalitarian and there’s a difference.
- The elements of genuine socialism in the United States today are 100% the fault of George Bush and his RINO idiot buddies who panicked when the economy went south and started buying companies with government money. Until the Republicans recognize and apologize for their own part in the collectivist mess we’re drifting into they will have no credibility in their hypocritical attacks on Obama for policies far less socialist.
So the video is worth seeing and the tactical progress it shows should be applauded, but also shows that the Republican Party is still not a meaningful source of conservative thinking nor a competent spokesman for conservative ideas.
What should they have done? How about a video proposing a bill that vastly increases competition for private health insurance? It is very powerful to compare and contrast the free market in auto insurance with the closed market for health insurance. Almost everyone will grasp the argument intuitively, since they have, or have had, both auto and health insurance.
A video proposing smashing anti-competitive laws and granting tax breaks that would make getting your own health insurance as easy, and independent of your employer, as car insurance would be simple, powerful, and would portray Republicans as working against health insurance lobbyists to fulfill one of Obama’s own promises: increased competition for better health insurance at lower cost.
How much tougher is to demagogue against this than to just repeat over and over “Obstructionist Republicans want to take away guaranteed coverage for your kids and sick people.” How much harder would it be for Democrats to turn around and defend the oligopolies of big insurance companies against competition after just having finished vilifying them?
The problem with this approach is that this would require a real commitment to free market principles and solutions, not just mouthing the words and then doing the opposite.
The video is not embeddable, but you can see it at the Remember November web site.
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